Well my last post came at a time when I'd finally realized that my studio was failing financially. A year later I had closed my doors.
Here's a shot of the studio "grand opening a year later." I miss that space and the old charm. But I'm going to do artistic photography again I swear.
Having been a photographer hobbyist, freelancer, semi-professional and professional over the span of 40 years, I've come to confront a few realities. I began my business underfunded in terms of cash and productive time.
1. It is investment in marketing and sales that matter overwhelmingly in the business, and that must have a 3 year minimum to succeed; thus cash or credit reserve must be 3 years operating costs including outside sales and marketing. In the case of a small studio trying for the high end of the spectrum ($2000-$8000 sale) that means planning for a studio that costs $2500 per month to operate is $100k for 3 yrs, the staffing, sales/marketing, creatives, web marketing, PR, exhibition costs, etc. would be approximately $325k per year, so $975k for 3 years should have been my minimum investment.
2. While being completely solo has its advantages, solo whilst being full time employed elsewhere has huge disadvantages; you can't meet new prospects while you are presenting to a room full of IT people. Being engaged with a busy IT department doing big things keeps the living expenses paid at the expense of my most productive window of time on a daily basis (for me, 7-noon). Organizing and selling a portrait session after a 10 hour day of IT is tough. Really tough if you aren't a natural sales person. And then, there's the actual photography, the thing I love to do...also done after an often grueling day.
Despite the shortcomings of cash and time, I still took a stab at it again, and have lost it all.
What have I learned? People with money can make money, and the rest of us work for them. I just need one good lotto hit.
Ok, maybe more like a sales broadcast, but I am excited by the positive reactions from my friends who've seen my first art piece, the portrait of Kirstin Ann! I can't wait to see how Kirstin likes it:-) I have a few more sessions to do, and then I'm ready to preview her with the rest of the world. In the coming weeks I'll announce when we will have a mixer party and you can check out the portrait yourselves. I've heard wine is good for salesmanship...or something....
The thing to know about this art piece is that you need to see it firsthand to get the "depth" of the image. Digital photos don't cut it!
Vin Weathermon is proud to announce his highest quality artistic wall portrait, the Renaissance Masterpiece! These fine art wall portraits are evocative of a time where painters captured the essence of their dignified subjects wearing their finest clothes, simply and beautifully. Every detail is meticulously refined and beautified, with genuine oil brushed highlights creating realism and depth of a photograph, with the richness of a painting.
The whole experience is unique. The portrait is usually a single person for the most dramatic effect, although more people can be included. Formal wear is required to make this portrait, and hair and makeup for women/girls is provided. Optionally, we can provide formal wear.
After the makeup session, your creation session will capture your most engaging and dramatic features. These are not typically "smiling" portraits, but rather you are looking like you might just know a secret or two.
We hope you enjoy the Renaissance Masterpiece portrait for generations to come.
Bought the beautiful Sony RX100 MK IV.
Tried it out, enjoyed the results, but returned it today thanks to Focus Camera's return policy through Amazon.
I didn't get to play with the 4k video because I didn't have a fast enough video card but I'm sure it was fantastic.
Anyway, if money were plentiful I'd keep this camera as it is a well engineered bit of gear; check out Amazon if you are looking to try it yourselfhttp://amzn.to/1U3mHOV